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The Benefits of Using Promotional Products



Student housing properties have a unique challenge: how to reach college students and attract them as residents. In today's competitive market, it's important to stand out and differentiate yourself from the competition. One strategy that has proven successful for student housing properties is using promotional products as part of their marketing campaigns.


But what are promotional products, and why are they effective for student housing properties? Promotional products are branded items, such as t-shirts, water bottles, pens, or stickers, that are given away to promote a business, event, or organization. They are a tangible way to connect with potential customers and leave a lasting impression.


There are several benefits to using promotional products for student housing properties. First and foremost, they increase brand awareness and recognition. When a college student receives a promotional product with your property's logo or branding, they are more likely to remember your property and associate it with a positive experience. This can lead to increased interest in your property and potentially higher occupancy rates.


In addition to increasing brand awareness, promotional products can also improve customer satisfaction. When college students receive a useful and high-quality promotional product, they are more likely to feel valued and appreciated. This can lead to positive word-of-mouth marketing and increased loyalty to your property.


Another benefit of using promotional products for student housing properties is that they can be customized to fit your specific needs and goals. For example, if you are promoting a new amenity, such as a fitness center or study lounge, you could give away branded water bottles or pens to draw attention to these features. Or, if you are hosting a move-in event, you could give away tote bags or t-shirts to make the transition easier for new residents.

But how do you choose the right promotional products for your student housing property? Here are some tips and guidelines to consider:


  1. Consider your target audience: college students. What are their interests and needs? For example, water bottles and tote bags may be more popular with environmentally-conscious students, while t-shirts and hats may be more popular with sports fans.

  2. Consider your budget: promotional products come in a wide range of prices, so it's important to choose options that fit within your budget. Keep in mind that bulk orders often have lower prices per item.

  3. Consider the quality of the promotional product: remember that the quality of the product reflects on your property. Choose products that are well-made and have a long lifespan.

  4. Consider the design of the promotional product: the design of the product should be consistent with your property's branding and aesthetic. Consider hiring What's Happening Promotions to create a cohesive and attractive design.

To give you some ideas, here are some examples of successful campaigns that have used promotional products for student housing properties:


  1. A property manager at a large student housing complex organized a scavenger hunt on campus, with clues hidden on branded stickers. At the end of the scavenger hunt, participants received a free t-shirt with the property's logo. This campaign increased brand awareness and attracted new residents.

  2. A property manager at a small student housing complex hosted a weekly raffle, with branded water bottles as the prize. This campaign increased customer satisfaction and loyalty among existing residents.

  3. A property manager at a medium-sized student housing complex organized a "move-in survival kit" giveaway, with tote bags filled with branded pens, stickers, and keychains. This campaign increased brand awareness and made the transition to college easier for new residents.

In conclusion, using promotional products as part of your marketing campaign can be a valuable and effective strategy for student housing properties. By increasing brand awareness, improving customer satisfaction, and offering customizable options, promotional products can help you attract and retain college students as residents. Whether you are a property manager looking for new marketing ideas, or a college student searching for your next home, consider the benefits of using promotional products for student housing properties. With the right strategy and the right products, you can make your property stand out in the crowded market and attract the college students that you want as residents.


If you are interested in learning more about the benefits of using promotional products for student housing properties, or if you are looking for a company that can provide high-quality promotional products at competitive prices, contact What's Happening Promotions. Our team of experts can help you create a successful marketing campaign that includes promotional products, and we can provide you with a wide range of customizable options to fit your needs and budget. Don't miss out on the benefits of using promotional products for student housing properties - contact What's Happening Promotions today.

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